What is Modeshift?
Different modes of transportation have dramatically different impacts on the local and global environments, on our communities, on our economies, and on human health and safety. Transitioning much of our transportation away from fossil fuel-powered vehicular modes- especially single-occupant vehicles – and toward walking, bicycling, and sustainable mass transit is increasingly recognized as a key strategy for fighting climate change and local pollution as well as reinvigorating local communities and economies. This kind of transition has come to be known in transportation circles simply as “modeshift.” The goal of modeshift fits perfectly with CRTP’s mission “to promote transportation solutions that protect and support a healthy environment, healthy people, healthy communities and a healthy economy on the North Coast.”
The Arcata Modeshift Project
The Arcata Modeshift Project was created to advocate for policies, plans and projects which encourage modeshift in Humboldt County’s second largest city. From the campus of Humboldt State University to City Hall, there has been strong support for community-friendly and environment-friendly transportation ideas in the Arcata in recent years. Furthermore, the City’s size and layout lends itself well to active transportation and transit. But in spite of all this there is still a lot of work to do. The combination of a supportive community and a huge modeshift potential makes Arcata an ideal place for CRTP to focus its initial modeshift efforts. The Arcata Modeshift Project is just getting started, so stay tuned for much more to come!
A Living Plaza in Arcata
The first major effort of the Arcata Modeshift Project is to advocate for a “living plaza” in Arcata. This effort exemplifies our belief that there is a deep connection between transportation and issues like civic health, the economy, the climate crisis, and human flourishing. By redesigning the Plaza to prioritize people over vehicles, we can make a more pro-social and environmentally responsible public space which helps support a thriving local economy.